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  • Writer's pictureJay Gallardo

Why your online reputation is more important than you think.

It's obvious to most of us that the way people think about you or your business affects a lot of things. You understand that a bad review, some less-than-ideal PR, or even a mildly dissatisfied customer can put a bad taste in the mouth of potential clientele.

But did you know that it can actually prevent people from finding your business at all?

Google (the most widely used search engine by about a million miles) has a lot to consider in the .000001 second it took to show your potential customer the thousands of results. Trustworthiness is an important factor that can either put you at the top, or hide you away on page four. This can mean the difference between your ideal customer calling your number, or never even knowing you exist. Imagine this happening anytime someone is looking for the service you provide.

Many of these factors are controlled by the business owner, and many don't realize it. With a simple audit, Autograph Marketing and our partners can not only tell you the items that are most affecting your search results, but we also have solutions that can move you up quickly.

Most small businesses fail because of lack of customers. That's obvious. But technical concepts like "SEO" and "AdWords" are scary for most small businesses, and they don't get the attention they deserve. Let us ease you into the world of digital marketing and give you the tools that so many of our clients are using to succeed.

Feel free to email me with questions, and we can set up a call.

Happy marketing!


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